International Business Expansion is on the Minds of Successful Business Owners:
Reaching international consumers is not what it use to be, thanks to the internet, creating an international presence is made possible for any business interested in expansion. Applying customized marketing strategies to diverse consumer markets allows businesses to branch out and appeal to different types of customers. Marketing internationally provides a host of benefits and with the ease in accessibility many businesses are looking to language service companies (LSC) in order to properly market to culturally and linguistically diverse consumer markets. With the aid of a LSC, your business can reap the benefits of international marketing. Language services such as website localization and transcreation allow you to optimize your marketing strategies in order to appeal and attract diverse consumers.
The Benefits of International Marketing Through Language Services:
Expansion, global brand awareness, increase in customers and a boost in revenue are benefits directly produced from the development of a successful international marketing campaign. Opening your business offerings to multiple markets allows you to to better saturate the market. When your brand is saturating the market it gives you an edge over the competition. The majority of companies prioritize increased revenue and volume of new clients above all else, these vital business components can be achieved through investing in language services. Many fortune 500 companies set aside a budget for language services due to the vast return on investment.
Fortune 500 Companies that Invest in Translation Report Higher Revenue, Key Findings:
- Businesses that expanded their translation budgets were 1.5 times more likely than their Fortune 500 peers to report an increase in total revenue.
- The businesses registering an increase in content volume were 2.5 times more likely to experience a growth in profits from one year to the next. They were also 1.8 times more likely to report revenue growth.
- The companies that translated information in order to communicate with and retain their partners were 2.67 times more likely to experience revenue increases. They were also 2.6 times more likely to generate improved profits.
- Fortune 500 companies that translated to keep up with or to gain an edge over their competitors were 2.04 times more likely to have an increase in profits and 1.27 times more likely to generate augmented earnings per share (EPS).
Companies such as Dunkin Donuts have successfully saturated the international market by carefully adapting not only their content, website, marketing material and campaigns but there menu as well. There are more than 11,300 Dunkin Donuts restaurants worldwide – that’s over 8,500 restaurants in 41 states across the U.S.A. and over 3,200 international restaurants across 36 countries! During National Donut Day, here in the United States we enjoyed the Boston Creme donut but in China, customers were enjoying dry pork and seaweed donuts.
What Can Be Gained From a Partnership with A LSC:
Understanding the opportunities associated with investing in a partnership with a professional LSC is key in making the decision to market internationally. Market expansion, brand reputation, global networking and the room for future business opportunities can all be gained from a partnership with a LSC. A LSC will aid your business in targeting diverse markets by appropriately appealing to their senses in a positive and well received manner through website localization and transcreation services. Both creative translation services aim to bring your customized marketing message to life in another language and culture. Pushing your offerings to a single target market can mean you’re leaving several international markets untapped, thus missing out on opportunities that would have driven sales and increased customers. Don’t allow opportunities to pass you by, hiring a LSC to aid your business in international marketing could be just what you need to help you cut out your piece of the global pie.
Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy, so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.