on-site interpretation

Translation Requires Precision; Translating Pharmaceutical Content (Part One)

Poor Translation Has The Chinese Pharmaceutical Industry Updating Nation Wide Requirements: A Chinese pharmaceutical company, based in the Guangdong Province, was issued a warning letter from the US Food and Drug Administration (FDA) for improperly translating a drug label. The letter stated the Guangdong Zhanjiang Jimin Pharmaceutical Co. violated regulations when it labeled an over-the-counter…

video remote interpretation

Use Transcreation Services to Attract Diverse Markets Within the United States

The United States Demographic Has Changed,  Establishing a Need for Transcreation Services: When business owners decide on targeting new consumer markets, they often forget about the diverse markets living in their own backyards. 50 plus years ago white anglo-saxon protestants dominated the American population, thus companies who solely marketed to that consumer base tended to…

translation

Combating Poor Translation

Poor Translation is Running Rampant in Beijing, China: When you’re traveling in a country other than your own, you will more than likely come across at least a few poorly translated and humorous signs, menus or advertisements. “Beware of safety,” “Please wait outside a noodle,” and “Enjoy the fresh air after you finish civilized urinating,”…

language services

Reach Global Markets Through Localization

Globalization + Localization = New Markets Businesses spanning across various industries are now more than ever interested in making efforts to globalize the products and services they sell. Having your hand in multiple international consumer markets can lead to an increase in sales, international brand awareness, expansion of your customer base, and ultimately boosts revenue.…