language services

Globalization + Localization = New Markets

Businesses spanning across various industries are now more than ever interested in making efforts to globalize the products and services they sell. Having your hand in multiple international consumer markets can lead to an increase in sales, international brand awareness, expansion of your customer base, and ultimately boosts revenue. Globalization success cannot be achieved without the aid of localization, a language service aiming to translate content in order to appeal and entice your target market. Products are being bought and distributed all over the world because businesses are using localization in order to obtain globalization. Advancements in transportation and technology have made globalization a factor in our decisions of what types of products to buy and where to buy they from. Products can be viewed and bought through websites accessible to people all over the world and can quickly and easily be shipped to customers anywhere by air, land or water; making the idea of globalization popular amongst new age entrepreneurs.


The Silk Road is an old but great example of globalization, it was a network of trade routes, linking regions of the ancient world in commerce. The route ran all the way from China through parts of Europe. Goods such as silk, gems, spices and coffee traveled along the Silk Road to be traded, sold and distributed amongst consumers of different countries. Exchanges of not only goods but cultures, concepts and languages which are all needed for the growth and advancement of civilization, embarked along the path of Silk Road. In general globalization increases interconnectedness amongst nations and spreads ideas. Globalization is an age-old concept; however, technology has taken the idea to another level. Thanks to the internet, companies are now able to reach markets and consumers in every country, without ever having to step foot on a “Silk Road.” Globalization is providing access to various markets, which means consumers get a variety of products to choose from.


Localization refers to the adaptation of a product, content, packaging, website or marketing material to meet the language, cultural and other requirements of a specific target markets locale. Localization takes the intended meaning of a concept and adjusts it to thrive just as well as the original in a different language and culture. Without localization companies trying to expand, fail in foreign markets due to the lack of minor variations or adaptations.

Localization Includes the Adaptation of:

  • Currency
  • Date and Time
  • Direction of Text
  • Keyboard Usage
  • Conversion of Measurement
  • Sorting Preferences
  • Symbols, Icons and Colors
  • Imagery
  • Text
  • Graphics
  • Legal Requirements

Content containing references to objects, pop-culture, history or ideas may go over well in one language and culture but can be subject to misinterpretation or viewed as insensitive in another. This is why tailoring your business and product offerings to fit the appeal of consumers in your targeted market through localization is the best way to globalize your brand. Localization takes into consideration culture, language, business practices, visual design and presentation of the content and adapts it to a locale which can differ substantially from the originating language and culture. Localization gives your brand what it needs to entice an international consumer market in an acceptable and appealing way.

Are You Thinking About Localization Services?

When companies want to develop an international influence, or start operating on a global scale, they need to contact a language service company in order to obtain localization services that will make globalization possible. With the aid of a professional language service company, the sky’s the limit when it comes to the amount of international markets you can saturate. The world is vast and with the aid of technology, your brand can reap the benefits of exposure to diverse consumers from around the world. Globalization not only allows people in other countries to have access to products and services from around the world, it promotes positive relationships between differing nations, spreads awareness of various cultures and concepts and can bring financial gain and employment opportunities into an economy that may be suffering. If your company is thinking about international expansion, the key to globalization is localization, so contact Niki’s Int’l Ltd., a language service company here to help your business thrive in many international markets.

Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy, so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at

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