Gain Exposure to Multiple Markets by Localizing Your Website:
International expansion for a young company is scary to contemplate, however if you’re planning on going global at any point, website localization should be a consideration when making decisions in the beginning stages. Globalization can grow your customer base quickly and with the aid of the internet, websites allow you to reach multitudes of people around the world, without leaving your office. Expanding into a foreign consumer market is not what it use to be; in our new digital age, technology puts global expansion opportunities at your fingertips. Why should you leave international markets untouched while you build your brand on domestic soil? Finding and maintaining a local client base shouldn’t keep you from introducing your company and brand to an international target audience. Once your website is live, you are immediately accessible to consumers all over the world. Taking the next step and offering your website in multiple languages, gives international consumers an opportunity to easily connect with you and fall in love with your products or services. Allowing your brand to flourish in multiple markets from the beginning, gives you a competitive edge and can lead to substantial payoff.
International Business Indicator Survey, published in 2014 by Wells Fargo said, 69% of U.S. companies conducting business internationally, expected to see an increase in their international business activity over the next year. 51% expected an increase in their company’s profits as a result of international business activity. Such high expectations prove there has long been a demand for a wide range of products and services amongst international consumer markets. If your business is online, it’s already visible to people all over the world. Take advantage of the exposure and cater to the foreign target markets you’re after by localizing your website to offer your products or services in a language they understand. Localizing your website allows you to gain attention from international clients by displaying images, graphics, colors, formatting, text adaptation, measurements, dates, payments and other details that coincide with and appeal to the language and culture you’re targeting. You don’t have to wait to open your business up to more markets, an increase in customers and sales can be achieved through localizing your website.
There’s A Lot of Opportunity Overseas, Localization Connects:
Every entrepreneur who develops a business plan has the hope that one day their business will grow into one of the largest companies in the world. For this to happen preparation needs to take place in order to properly set your business up to expand internationally. Penetrating overseas markets through website localization is one of the first steps you should take when starting a business, if you’re interested in gaining a competitive edge and having more than one avenue of revenue, placing your eggs in various baskets can truly pay off in this regard. Consumers appreciate the option of navigating through your site in a language they understand. Common Sense Advisory reports, 56.2% of consumers said being able to read content in their native language was more important to them than price of the product. These statistics are telling you there are people waiting to pay top dollar for your products or services online, they just need to be able to read and understand the information on your website.
Hire a Language Service Provider to Localize your Website:
When you’re in need of website localization services, it’s always best to partner with a professional language service provider such as Niki’s Int’l Ltd. They will help you in creating an optimal look, feel and impact for your new globalized website. Working with professionals will help you capitalize on new and rapidly expanding international markets by clearly delivering your marketing message across cultural and linguistic borders. Their goal is to provide clients with a user-friendly, effective and well-received regional website, allowing business to flourish in the market they’re targeting. Keeping your message concise and easy for a global audience to understand can help your business and brand enter an international market seamlessly. Their highly skilled translators work side-by-side with professional graphic artists and website designers to create a high quality, impactful website that combines your vision with your target market’s local culture and language. “5 Reasons Smart Business Owners Partner with a Language Service Provider,” explains why it’s important for businesses young and seasoned to utilize language services due to the rapid growth in diversity within our communities. It’s always best to work with a professional language service provider because they offer you the vital tools you need to excel in an international consumer market.
Allocate a Localization Budget:
Most startups don’t localize due to limited funding, this is understandable, however you can start by localizing the most important pages into the language of the first market you plan to reach. Important pages such as the homepage, product pages, order pages and contact page can be where you start and as your funds increase you can later think about localizing additional content. It may be alluring to use cheap translation services or machine translation software to localize your website, but doing so can cost you much more money in the long run. “Costly Localization and Transcreation Mistakes,” explains how poor translation can diminish the opportunity to create a favorable image amongst a new demographic. Poor translation can end up costing more, hurting sales, can create bad press and an unfavorable perception of your brand or business. Ultimately, cutting corners in this regard will lead to missed opportunities or even alienation of potential customers. Even if you have to start out small, setting aside a budget to localize your website in order to grow your business, is a smart investment and can pay in big dividends. “Most Popular Languages Used Online and What That Means for your Ecommerce Site,” delves into how the investment in website localization is key to higher conversion rates and increased sales.
The path to building a global business is not as hard as it once was. The tools and technology these days can take your business farther than you ever expected. With localization efforts made in the beginning stages, your business will grow into an international company while you make your footprint domestically. The potential of foreign markets is only going to get bigger, so adopt a global mentality now before your competition beats you to the punch.
Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 21 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy, so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.