on-site interpreter

The Significance of Interpretation Services in Modern Society

There is a High Demand for Interpretation Services Due to the Growth in Diversity within the United States: Many American businesses, facilities, and organizations are partnering with professional language service companies (LSC) in order to gain access to interpretation services. Bridging language gaps and ensuring communication is facilitated is important in order to provide healthcare,…

on-site interpretation

Localization vs. Standardization, Targeting Modern Shoppers in the United States

Standardization: Standardization is a marketing strategy aimed to create uniformity in order for offerings to be viewed the same across all platforms. Standardization refers to companies using the same or similar marketing materials regardless of cultural or linguistic diversities amongst the audience being targeted. This form of marketing develops a cohesive appeal allowing consumers to…

language services

Infringing on a Person’s Rights and Breaking the Law by Not Providing a Medical Interpreter

Providing Access to a Medical Interpreter is the Law: The rapid growth in our populations diversity, has left workers in healthcare facilities across the United States scrambling to effectively provide care for limited English proficient (LEP) and deaf patients. Commonly encountered language barriers are preventing medical staff from understanding, communicating and providing quality care to…

transcreation

Language Services Make Communicating with International Business Partners a Breeze

International Communication Between Businesses is on the Rise: Businesses are now more than ever, looking to integrate their offerings into international consumer markets and develop professional relationships with diverse partners. Expanding business across borders has become increasingly more accessible for all types of businesses, which has multiplied the opportunities for international communication. Developing business relationships…