Understanding Why Translation is Necessary: The sheer amount of linguistic diversity in the United States is absolutely astonishing. Slator published an article referencing the statistic found in the American Community Survey which states there is more that 20% (66 million) U.S. residents who speak a language other than English at home. Key Findings From the…
Interpretation and Translation Services Bridge Language Divides: If you run a business or provide services of any sort to the general public, you interact with limited English proficient (LEP) individuals. LEP individuals are people who have a limited understanding and struggle to read, speak and write the English language. America is a melting pot of…
Investing in Localization is a Smart Decision: So you’ve decided it’s time to invest in professional localization services in order to target a linguistically and culturally diverse consumer market. After reading the informative statistical information provided in, “Asian American Localization: Part 1 and Part 2,” you can clearly see how not taking advantage of the…
Accommodating Diversity Through Localization Allows for Growth and a Boost in Revenue: Asian American Localization: Part 1, discussed the data and statistics gathered regarding the Asian American population within the United States. Part 2 will further delve into the information that will allow businesses to take advantage of the diversity by tailoring marketing materials in…
Pew Research Center, “Key facts about Asian Americans, a diverse and growing population” Pew Research Center, Washington, D.C. (September 8, 2017) : According to research regarding Asian Americans conducted by the Pew Research Center, a record 20 million Asian Americans can trace their roots to more than 20 countries in East and Southeast Asia and…
Interpretation Services Break Down Language Barriers: Due to the rapid growth of limited English proficient (LEP) individuals in the United States, professionals in every industry are facing language barriers that are negatively affecting the ability to accurately communicate. With over 350 languages spoken in the United States, it’s common to run into language barriers on…