Investing in Localization is a Smart Decision:
So you’ve decided it’s time to invest in professional localization services in order to target a linguistically and culturally diverse consumer market. After reading the informative statistical information provided in, “Asian American Localization: Part 1 and Part 2,” you can clearly see how not taking advantage of the immense amount of diversity within our country and communities can actually put your business at a disadvantage when trying to keep up with the ever evolving and connectivity the business world has molded into. So what exactly do you get when you hire a language service company (LSC) to provide you with localization services? The following is a breakdown of what professional localization services do in order to attract and entice new diverse customers to resonate with your brand.
Localization provides consumers with the option of reading your content in their native language. It adjusts all aspects of your marketing material and website including text, images, colors, functionality, and overall aesthetic in order to appeal to and entice your target market to buy your offerings. Many businesses are looking to localization in order to gain exposure through carefully adapting marketing material. Localization refers to the adaptation of a product, content, packaging, website or marketing material in order to meet the language, cultural and other requirements of a specific target markets locale. Localization takes the intended meaning of a marketing concept and adjusts it to thrive just as well as the original in a different language and culture. Without localization, companies trying to expand internationally fall short in linguistically diverse markets due to the lack of minor variations or adaptations.
Content containing references to objects, pop-culture, history or ideas may go over well in one language and culture but can be subject to misinterpretation or viewed as insensitive in another. This is why tailoring your business and product offerings to fit the appeal of consumers in your targeted market through localization is the best way to expand your brand. Localization takes into consideration culture, language, business practices, visual design, and presentation of the content and adapts it to a targeted locale which can differ substantially from the originating language and culture.
Localization Includes the Adaptation of:
- Date and Time
- Direction of Text
- Keyboard Usage
- Conversion of Measurement
- Sorting Preferences
- Symbols, Icons and Colors
- Legal Requirements
To ensure the success of your localization project, hire a professional language service company (LSC). Niki’s Int’l Ltd. is a professional LSC with over 20 years of experience in the language service industry, they ensure your localization project is handled with superior quality and care. Their highly skilled translators work side-by-side with professional graphic artists, website designers and project managers to create a high quality, impactful website and marketing campaign that combines your vision with your target market’s local culture and language. Understanding the current changes in our population and making the accommodations necessary to thrive in multiple diverse consumer markets can allow companies to grow and profit exponentially. Take advantage of the diversity flourishing within our communities and invest in localization services in order to expand your business.
Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.