Website Localization is the Key to Attracting Diverse Consumer Markets:
Many companies that offer services and products online who are interested in globalization, end up falling short amongst the vast competition because they did not invest in website localization. As stated in, “Website Localization; Part 1: Data and Statistics,” only 26% of the internet’s population operates in English, which means only providing your site’s content in English limits the number of customers you could potentially be reaching. The following are a few more reasons as to why it’s vital to invest in professional website localization services when wanting to attract diverse online consumer markets.
Benefits of Website Localization:
Gain a Competitive Edge Through Website Localization:
If your competitors do not offer their website in languages other than English, you will have established the upper hand when it comes to attaining diverse clientele in your industry. Taking the initiative and putting your company ahead of industry norms shows your potential target market you care enough about their business to make the accommodations necessary to obtain their trust and develop a business relationship with them. Having a localized website helps your company differentiate amongst the crowd and allows you to stay ahead of the competition. Your company will continue to flourish and expand in diverse consumer markets and surpass industry peers all because you made the decision to invest in professional website localization services.
Better Online Search Results:
Localizing your website allows customers who do not speak English the ability to read and understand the content on your website. Through the process of website localization all the content is translated into the target language, this includes the adaptation of images, colors, content, social media, multimedia, and downloadable .pdf files. Website localization can include the translation of search engine optimization (SEO) which will include keywords, metatags and meta descriptions. The attention to detail when it comes to website localization can increase organic traffic and skyrocket conversion rates which are the percentage of website visitors who actually buy something from your site.
Brand Awareness, Easier Interactions, and Consistency:
Website localization allows your brand to have a much farther reach into various countries, languages, and cultures which creates a broader awareness of your brand and it’s offerings. Having your website localized allows for diverse markets to easily navigate, read, understand and purchase offerings from your website. Creating a user-friendly platform that caters to your target market allows potential customers to shop with ease and comfort. Website localization gives your company full control regarding the perception of your brand in diverse international markets. It is possible to deliver a consistent message across linguistic and cultural divides.
Niki’s Int’l Ltd. is a language service company (LSC) with over 20 years of experience in the language service industry. Their team will ensure your website localization project is handled with superior quality and care. Website localization services include the selection of culturally appropriate images and colors for your site, formatting and adapting text in the new language to be visually appealing to your target audience, as well as selecting the amount of translation needed to deliver optimal impact for your new globalized website. Their highly skilled translators work side-by-side with professional graphic artists and website designers to create a high quality and impactful website that combines your vision with your target market’s local culture and language. Contact Niki’s Int’l Ltd. today to begin your journey to international expansion into diverse consumer markets.
Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.