What Are Creative Language Services:
More and more businesses are becoming interested in cutting out their piece of the global pie, which in turn has increased the need for creative language services. Language services are more than just translation and interpretation, certain services can be used to attract and entice diverse shoppers who will fall in love with your brand, become loyal to your company and even provide word of mouth marketing for your brand because of their excellent experience. When the appropriate cultural and linguistic measures are taken to transform aspects of a marketing campaign or website in order to appeal to a diverse demographic, your business can benefit from global brand awareness, an increase in customer base as well as a boost in revenue. The following segments are a breakdown of the creative language services offered at Niki’s Int’l Ltd. that can aid you in successfully going global.
Surprisingly, only 26% of the internet’s population operates in English, this means only providing your websites content in English limits the amount of customers you could potentially be reaching. Common Sense Advisory surveyed 3,000 online shoppers, spanning across 10 countries to find that 60% rarely or never buy products or services from websites who only provide content in English. Your company’s website is an extension of your business’s offerings, it displays the perception in which you want your company to be viewed. It’s vital if interested in gaining an international consumer base you provide them with a website they can read, understand and that meets the linguistic and cultural needs of that particular demographic.
Website localization is the process of adapting the presentation of your website to fit your target markets language, culture, and desired local. For most companies the first step in entering the global marketplace is localizing their website. The main goal of website localization is to provide your company with a user-friendly and well-received website that will allow your business to flourish in the market you’re targeting. Website localization includes the adaptation of images, colors, formatting and text into the target language in order for it to be visually and emotionally appealing to that specific audience.
Making the important decision to invest in professional transcreation services can be the make or break factor in your companies chances to succeed in an international market. Transcreation is creating precise brand content for a specific target markets language and local. The process allows for an elevation amongst your direct competition because you have taken the time and made the effort to figure out exactly what appeals and entices the market you are targeting. Delving deep in order to discover the various concepts, visual aspects and nuances attached to a culture and language allows for an intricate take and clear understanding as to how to market to specific region. Transcreation does just that, it takes the complete understanding of a language and culture and recreates marketing material on all levels to appeal and entice that demographic into buying your companies offerings.
When information is portrayed in an appropriate and well thought out manner it allows customers can make purchasing decisions and begin to gain a trust and reliance in your companies offerings. Having a dedicated, experienced and professional language service company (LSC) by your side to aid you in transitioning and preparing your company to go global is invaluable. Expanding your opportunities for increased business, international development and brand awareness can be as simple as hiring Niki’s Int’l Ltd., a LSC who can provide you with the tools you need to successfully acquire your piece of the global pie.
Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy, so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.