localization

Learning a Bit About Creative Language Services:

If you’re currently running a business of any kind, in any region of the world and are interested in gaining new customers, increasing sales and boosting your brand recognition, you’ve probably heard of the term transcreation. Expanding your business internationally or to domestically diverse markets can give you a competitive edge. Mcdonald’s entered into the Chinese consumer market, however, had to undergo the process of transcreation prior to opening up shop. Their famously known tagline, “I’m loving it” was not a good fit for the Chinese market because culturally it’s offensive to use the word “love” in public. Mcdonald’s tagline was transcreated to say, “I just like it” as to appropriately appeal to the targeted local. Marketers today need to focus on personalized and tailored approaches that meet the emerging needs and wants that vary from culture to culture and language to language.

What Is Transcreation?  

A professional language service allowing companies to gain attention from diverse consumer markets by linguistically, culturally and emotionally appealing to their senses through customized marketing, tailored messages and localized branding. Transcreation creates, adapts and develops marketing messages and materials so they can transcend language and cultural barriers. Local market insights, political influences, traditional customs, mannerisms, gestures, levels of conservatism, gender views and ideologies that vary between countries, languages, and cultures are taken in to consideration when undergoing the process of transcreation. This deep and complex level of awareness ensures marketing messages and related materials including the choice of colors, ideas, images and content resonates in the hearts of targeted markets.

What Are the Business Advantages of Transcreation?

  • Access to Diversified Company Markets
  • New Revenue Potential
  • Improved Company Reputation
  • Brand Recognition
  • Exposure to International Investment Opportunities
  • Ability to Aid, Provide Services or Products to Diverse People
  • Increase in Stock Market Value if Expansion is Successful
  • Broader Customer Base
  • Competitive Edge
  • Creates a Platform to Generate New Customers
  • Builds a Stronger Brand & Brand Value
  • Minimizes Risk of Poor Translation & Company Embarrassment
  • Marketing Tailored to Targeted Local, Region, Culture & Language

What Happens During the Process?

Transcreation adapts or completely recreates marketing messages, materials and content to create an equally compelling message in the target language. A team of skilled and native speaking translators, transcreation specialists, copywriters, and graphic artists work together to connect your brand with the diverse audience you’re targeting. This creative service adapts images and meanings in such a way that your audience receives the original creative and emotional intent of the message exactly as it was designed in the source language. Professional project managers work with you every step of the way to ensure your transcreation project is completed with the highest level of quality, accuracy and professionalism within the language service industry.

What Happens When Transcreation is Neglected?

The process of transcreation allows content to transcend cultural and linguistic boundaries, neglecting to concern yourself with the cultural sensibilities of your target market can leave your business open to embarrassment. Presenting a campaign not in line with cultural and linguistic norms of a language and region can potentially insult your target audience, hinder the campaign from its goals and tarnish your companies reputation.

How To Gain Access to Professional Transcreation Services?

Transcreation specialist can be found through contacting a professional language service company (LSC). Extending your presence and reach into diverse markets can be accomplished through partnering with Niki’s Int’l Ltd., a LSC with over 20 year of experience who ensures a flawless and successful transcreation project. Completely understanding the local culture and language of the targeted region is the only way to ensure your marketing message is truly connecting with potential customers. Don’t allow opportunities and new markets to pass you by, contact Niki’s Int’l Ltd. to get started on your transcreation project today.

Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy, so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.

 

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