Accommodate Linguistic Diversity with Language Services:
Organizations, businesses and facilities across the United States are now more than ever utilizing various language services in order to accommodate and provide language access to limited English proficient (LEP) individuals. Bridging language gaps and ensuring communication is facilitated is important in order to provide healthcare, legal advice, and various other services to the diverse American population. In 2013, approximately 61.6 million individuals, foreign and U.S. born, spoke a language other than English at home. While the majority of these individuals also spoke English with native fluency or very well, about 41% (25.1 million) were considered LEP. The LEP population represented 8% of the total U.S. population ages 5 and older. What this means is as the population continues to diversify, language barriers will be faced regularly by people in all industries across the United States. Overcoming the stress and uncertainty that accompany language barriers is easy, incorporating and utilizing language services is the solution to combat the growing issue. Language service providers offer various language services used to promote communication and understanding despite cultural and linguistic differences. Understanding what each service is used for can help you decide which services will best suit your line of work and offer the most benefits to the LEP individuals you’re interacting with. The following is a breakdown of the language services offered by Niki’s Int’l Ltd., a language service provider with over 20 year experience bridging language gaps.
Translation services play a vital role in modern society, when people live in a country and don’t speak the local language, you can imagine accomplishing even the most mundane of tasks can be difficult. Medical history, legal agreements, governmental aid applications amongst a plethora of other important documentation oftentimes need to be translated. Professional translators have the ability to convert the source language’s original tone, meaning, content and cultural cues into the target language with accuracy and attention to the finest detail.
Globalization can grow your customer base quickly and with the aid of the internet, websites allow you to reach multitudes of people around the world, without leaving your office. Once your website is live, you are immediately accessible to consumers all over the world. Localization allows you to offer your website in multiple languages, which gives international consumers an opportunity to easily connect with you and fall in love with your products or services. Localizing your website allows you to gain attention from international clients by displaying images, graphics, colors, formatting, text adaptation, measurements, dates, payments and other details that coincide with and appeal to the language and culture you’re targeting. You don’t have to wait to open your business up to more markets, an increase in customers and sales can be achieved through localizing your website.
Transcreation adapts or oftentimes completely recreates marketing messages, campaigns and content for a company in order to attract a target market that speaks, reads and writes a different language. Every company has a message and marketing material they use to attract and entice consumers to buy their products, however that same message may not translate well enough to attract culturally and linguistically diverse markets.
Language services such as transcreation, help companies take their marketing message to a new level by allowing brands and associated products the ability to establish a presence within diverse domestic or international consumer markets through appropriately transcreated marketing.
On-site interpretation is conducted face-to-face allowing all individuals involved the advantage of not only hearing but also seeing the interpreter, in turn, producing clear communication and a more accurate interpretation. When a situation is delicate or serious, on-site interpretation is the best solution for you because it registers words and content as well as body language and facial expressions. All these aspects are needed for the interpreter to provide you with the most professional and precise interpretation. The advantages to using an onsite interpretation service are that you will get a more personal approach, and this is something that is needed to ensure that all nuances and emotions are conveyed in sensitive situations. On-site interpretation can be very beneficial in helping you to break down language and cultural barriers and ensure that your message was interpreted accurately.
Over the Phone Interpretation (OPI):
Telephonic interpretation is very easy to use and rapidly provides access to interpreters for numerous languages with little to no wait time. Telephone interpreting connects human interpreters to individuals who need to communicate but do not speak the same language. Conducting business with partners in remote geographical areas or simply scheduling a follow up appointment with a LEP patient is all made possible through the use of telephone interpretation services. Many businesses, medical facilities, law offices and educational establishments use telephone interpretation services for a multitude of scenarios because it allows the exchange of fairly simple information to be delivered without having a physical on-site interpretation session.
Video Remote Interpreting (VRI):
The language service industry developed a solution that utilizes telecommunication software in order to provide interpretation services through an online platform that can be accessed by anyone anywhere. Video remote interpreting (VRI) connects you with an interpreter through a sophisticated web-based platform. The service is easy to use and can be pre-scheduled or used on-demand with wait times as low as five minutes. VRI not only can be used for spoken language interpretation but it is the only other interpretation service other than on-site interpretation that allows sign language interpretation to be conducted.
Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy, so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.