Language Services Create Unique Opportunities for Modern Day Business Owners:

Creating, developing and running a company in the 21st century is very different from how companies were run in the past. Not only how you run a business has changed, but who you do business with has changed as well. The two largest aspects affecting the way a modern business is run, is the ability to connect with anyone in any location around the world and the fact that our populations have rapidly diversified. Many different types of people from various cultures who speak different languages are living and thriving together in communities foreign to their own. Language barriers are often viewed as roadblocks, but if handled with the aid of language services, they can present unique opportunities to gain a competitive edge through communicating and targeting diverse markets. Language services allow companies to target niche markets and help communicate and service the customers and business partners they work with who speak different languages.

Language Services Provide a Modern Twist on Marketing and Communicating with International Business Partners:

Harvard Business School professor Robert Steven Kaplan, who led global investment banking at Goldman Sachs for more than 20 years said, “…No matter what the industry, language strategy continues to be a ‘blind spot’ in business strategy and makes global businesses, in particular, vulnerable. Developing a comprehensive strategy for managing language challenges can help transform that vulnerability into a source of competitive advantage and is integral to good global talent management. A concerted, well-developed language strategy will undoubtedly protect smart global businesses from leaving money on the table.” Strategizing new solutions will allow you to embrace the change and help your company stay afloat. Language services are vital in many facets of business, talking with an international business partner, localizing your website to appeal to diverse markets or simply providing language options for customer service calls, all give your business a competitive edge. Utilizing language services creates the potential for new revenue and aids in expanding business internationally.

Localization, Marketing Through Language Services:

Localization shapes the view of your brand in order to entice and attract diverse markets, it’s the process of adapting a product or service to a particular language, culture, and desired local. Competing in today’s changing global economy requires managing your company’s brand and content to target the specific audience you want to reach. Localization brings your customized marketing message to life in another language and culture in order to gain brand recognition from diverse consumers and boost sales. If you’re interested in gaining a competitive edge and having more than one avenue of revenue, localization should be your next marketing investment. With the evolving demographic, faithfully pushing your products to one target market can mean you’re leaving several markets untapped and missing out on opportunities that will increase revenue and gain return customers. Neglecting the growth in diversity and failing to market accordingly, can leave your business lagging behind.

Expanding Internationally Starts with Provided Proper Communication through Language Services:

Poor communication practices and not utilizing language services can cause loss of business, embarrassment, misunderstandings and can allow you to culturally offend a potential business partner. The best way to combat the negative effects associated with language barriers is to hire a language service company in order to gain access to professional interpreters. Working with an interpreter can ensure cultural or linguistic misunderstandings do not stand in the way of business proceedings. Utilizing language services such as telephone interpretation or video remote interpreting (VRI) can allow you to communicate with international business partners accurately and effectively.

As the world evolves, ways of doing business will evolve to accommodate the change. Language services are a great approach to take in order to stay current in any industry. If your company is interested in gaining a competitive edge, expanding into diverse markets or simply wanting to communicate effectively with international business partners, hiring a language service provider will aid you in your growth and allow your business to thrive.

Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy, so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at

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