website localization

Large Metropolitan Cities Attract Diverse People:

Large metropolitan cities attract people from all over the world wanting to live near beautiful architecture, an assortment of restaurants, easy transportation systems, public parks and amazing entertainment options. The appeal is attractive to many, so naturally the population of these large cities is extremely culturally and linguistically diverse. Smart business owners located within these large cities are moving towards localizing their offerings in order to appeal to diverse local markets. Thinking regionally but selling locally allows businesses to focus on urban clusters. Gaining diverse consumers from various markets is much more attainable than persuading an entire country your products or services are the best when so many options are available. Shaping the view of your brand to entice and attract local diverse consumer markets is becoming the norm in order to sustain business in America. The following data exhibits the growing diversity within large cities in the United States. Taking into consideration these pockets of diverse consumers and catering to them through localization, can effectively bring popularity to your brand.

The Census Bureau Reports at Least 350 Languages Spoken In United States Home:

New York Metro Area:

  • At least 192 languages are spoken at home.
  • 38 % of the metro area population age 5 and over speak a language other than English at home.
  • One of the smaller language groups found there is Bengali, with 105,765 speakers.

Los Angeles Metro Area:

  • At least 185 languages are spoken at home.
  • 54 % of the metro area population age 5 and over speak a language other than English at home.
  • One of the smaller language groups found there is Indonesian, with 12,750 speakers.

San Francisco Metro Area:

  • At least 163 languages are spoken at home.
  • 40 % of the metro area population age 5 and over speak a language other than English at home.
  • One of the smaller language groups found there is Punjabi, with 19,985 speakers.

Advantages of Domesticated Localization for Businesses Targeting Diverse Local Consumers Markets:

Oftentimes businesses mimic the marketing strategies of their competitors in order to “stay relevant” to industry standards and appeal to the same target market. The process of localization, creates a customized marketing strategy giving your business a competitive edge. Consumer markets are growing more diverse everyday, localization can help your business reach many markets within one locale. Expanding your marketing to be understood by people who speak a different language ultimately increases your consumer base. Once your marketing material is localized towards a group of targeted buyers, they become familiar with your brand and will tell their friends and family about it. Organic marketing forms and spreads because of localization efforts, people are appreciative of businesses taking the extra mile in order to offer them information in a language they understand. Localization increases customer satisfaction and shows your target market you value their business. Providing language accommodation through localization helps to create a greater trust in your brand.   

If your business is ready to gain new customers, increase brand awareness and boost sales, hiring a language service company is the first step in achieving localization success. A professional language service company can help your business shape your target markets view of your brand in a positive and well received manner. Localization allows you to speak directly to diverse audiences and connects your brand to markets that otherwise would have been overlooked. Forming connections and accelerating business success is possible by targeting and accommodating diverse consumer markets through localization.

Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy, so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.

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