Overlooking the Need for Language Services Allows your Business to Fall Short of the Competition:
A lack in the utilization of language services is setting businesses up for failure in various ways. Rosetta Stone Inc. released a study showing that regardless of the need for improved language proficiency, only one-third of companies are handling this problem strategically by engaging human resources to find solutions to language challenges. “This study clearly supports my conclusions that, no matter what the industry, language strategy continues to be a ‘blind spot’ in business strategy and makes global businesses, in particular, vulnerable,” said Robert Steven Kaplan, former vice chairman at The Goldman Sachs Group, Inc. and current Professor of Management Practice at Harvard Business School. “Developing a comprehensive strategy for managing language challenges can help transform that vulnerability into a source of competitive advantage and is integral to good global talent management. A concerted, well-developed language strategy will undoubtedly protect smart global businesses from leaving money on the table.” “It’s disconcerting that despite language permeating every aspect of business, senior management and their HR counterparts are typically not collaborating to close these language proficiency gaps in a coordinated, strategic way,” said Judy Verses, President of Global Enterprise and Education at Rosetta Stone. “The consequences of not connecting the dots here can range from less productive relationships and high employee turnover, to lower levels of customer satisfaction, job injuries and revenue loss.”
Interesting Facts Collected From the Rosetta Stone Inc. Study:
- Nine out of ten senior management leaders report some language based challenges within their functional area
- More than two out of five organizations believe employees in their functional area need advanced everyday language skills, intermediate and advanced business language skills, and industry specific language skills
- Two-thirds of those surveyed reported the greatest language proficiency challenges in employee to customer communication; and half reported it as employee to vendor communication
- The effects of language proficiency challenges vary across functional areas, with IT/Technology, Sales/Marketing, and Manufacturing/Operations most often impacted
- The top issues faced by business leaders as a result of language proficiency challenges include less productive relationships, longer resolution time for customer support, and increased stress levels across the team
Partner with a Language Service Provider in Order to Gain Access to Professional Language Services:
Populations are rapidly growing more diverse each day and globalization is becoming the norm for businesses to stay afloat amongst immense competition. With these types of changes, interaction with people who do not speak the same language is unavoidable. Having the ability to effectively communicate regardless of language barriers is an invaluable resource and accessing language services is easier than one would think. Partnering with a professional language service provider is the best strategy to use when wanting to combat the negative effects that accompany language barriers. There’re many language services that aid in the growth and development of a business. Utilizing language services such as telephone interpretation or video remote interpreting (VRI) can allow you to communicate with international business partners or provide customer service in another language accurately and effectively. Website localization and transcreation are language services that aim to create a customized marketing strategy ensuring a successful development and acceptance of brands and products amongst targeted consumers who speak a different language.
Overcoming language obstacles and collaborating with a language service provider in order to create a language access plan can be done with ease. Once your company understands what each service provides, you can incorporate the services that will best benefit your business and reduce the daily stress faced when dealing with language barriers. Neglecting the need for language services sets your business up to leave money on the table and become lost amongst the competition. Accommodating diversity and making efforts to effectively communicate through language services has become a necessity for modern businesses to thrive. Don’t allow your business to be left behind, contact Niki’s Int’l Ltd. and get started on your language access plan today.
Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy, so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.