What is Transcreation?
Transcreation is a professional language service that allows companies to gain attention from diverse consumer markets by linguistically, culturally and emotionally appealing to their senses through customized marketing. Transcreation creates, adapts and develops marketing messages and materials so they can transcend language and cultural barriers in order to increase consumer bases, drive sales and create a global brand awareness.
How Transcreation Aids in International Expansion:
Transcreation takes into consideration local market insights, political influences, traditional customs, mannerisms and gestures, levels of conservatism, gender views and ideologies that greatly vary between countries, languages, and cultures. This level of understanding and awareness ensures your marketing message will resonate in the hearts of the consumers you’re targeting. Language services such as transcreation, help your company take it’s marketing message to a new level, allowing your brand to establish a presence within diverse consumer markets. Completely understanding the local culture of the targeted region is the only way to ensure your message is truly connecting with potential customers as it was designed for.
Marketing Material That Undergo the Process of Transcreation:
- Advertising Campaigns
- Global Branding
- Mission Statements
- Product Names
- Marketing Material
Acquiring Transcreation Services:
It’s important to create marketing strategies that ensure a successful development and acceptance of brands and products amongst targeted consumers who speak a different language. Effectively communicating your brand value in diverse markets, leads to an increase in sales and growth in your customer base. A successfully transcreated marketing message allows your brand and products to connect to your target audience on an emotional, mental and visual level, enticing them to make the purchase. When considering if investing in transcreation services is right for your next marketing endeavor, understand that working with professionals is the only way to ensure your project is handled with the utmost care and attention to detail. Professional language service companies (LSC) will aid you in tailoring or completely re-creating your marketing material in order to appeal and entice diverse consumer markets. Failure to invest in transcreation services provided through a professional LSC will open your international marketing campaign up to potential embarrassment that can be hard or impossible to recover from. The following are a few examples of large companies who fell victim to transcreation misfires.
Pepsi’s slogan, “Come alive with the Pepsi Generation,” was released in Taiwan and the slogan translated to, “Pepsi will bring your ancestors back from the dead.”
Schweppes released, “Schweppes Tonic Water,” to the Italian consumer market and didn’t have the chance to double check the translation of the actual words “tonic water,” which translated to, “Schweppes Toilet Water.”
“Finger lickin’ good,” is the well known slogan for fast food restaurant KFC. When the chain entered the Chinese market, they stuck with their slogan which translated to, “We’ll eat your fingers off!”
Enlisting the aid of a professional language service company is the only way to ensure your brand will be received well, linguistically and culturally, by the consumer market you’re targeting. Niki’s Int’l Ltd. is a LSC dedicated to helping your business grow in international markets. Their professional transcreation specialists and project managers will work with you every step of the way to ensure your transcreation project is completed with the highest quality in the field. If your ready to expand into international consumer markets, make investing in transcreation services is your next step.
Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy, so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.