Thanks to the ever evolving technology we know as the internet, the size and demographic of retail consumer bases are changing. People now have access to products made all over the world due to the growth of ecommerce websites which are interested in catering to diverse markets in order to sell their goods to a wider spectrum of clientele. It’s important for companies of all varieties to create a multicultural brand and globalization strategy to ensure a successful overseas development and acceptance of their products. Isn’t it crazy to think that a women in Mumbai, India can be using an organic face moisturizer, handmade by a small family owned company distributing out of Jefferson City, Missouri? Our seamless connection with one another has opened endless opportunities for retail entrepreneurs to sell their goods worldwide. Despite the type of product you’re offering, effectively communicating your brand value in diverse markets can only lead to increase sales and growth in your customer base.

If you’re thinking about dipping your toe into an international market, “5 Reasons Smart Business Owners Partner with a Language Service Provider,” explains how entrepreneurs are able to maximize their returns in these exciting new markets through the aid of language services. There are many linguistic as well as cultural considerations that need to be taken into account prior to releasing your brand in a globalized market, many which may have never occurred to you. For example, if your company sells athletic wear and you are introducing your brand and clothing lines to a Middle Eastern consumer market, things like advertising photography and items sold in your line may need to be altered or customized to fit the demographic. Items such as shorts and sleeveless shirts may not sell well due to the items not being an acceptable form of clothing in that region of the world, and in fact may be downright offensive a certain times. Examples like this can open your eye’s to the much needed aid of a professional language service provider who can accompany you on your international journey of business expansion.

Industries Who Rely on Retail Translation and Transcreation Services:

  • Electronics
  • Home Improvement
  • Furniture
  • Food & Beverage
  • Fashion
  • Cosmetics & Hair Care
  • Toiletries & Personal Care

How Can Transcreation Help?

Transcreation is a language service that aims to help companies meet overseas demands when deploying their products internationally. A successfully transcreated message allows your brand and marketing to connect to your target audience on an emotional, mental and visual level, enticing them to make the purchase. Hiring a professional language service provider can help you in elevating your retail marketing on a global scale. Through the tedious process of transcreation, not only are words and ideas properly translated but imagery, color, appeal to design and cultural influences are taken into account. The color blue for example, in Western Cultures is associated with feeling low and a sense of sadness, hence the saying that someone is feeling blue, it’s also regarded as a masculine color. However in China, the color blue is considered a feminine color. In Middle Eastern countries, blue symbolizes safety and protection and in many Latin American countries, the color blue is a sign of hope and good health. It’s important that your marketing is compliant and sensitive to these subtleties in order for you to make a good first impression on your new international target audience.

Low quality translations can be the death of a product in a new global market, “Costly Localization and Transcreation Mistakes,” provides examples of major companies that have fallen flat in an international market due to poorly translated marketing materials. The article also explains what you can do to prevent this from happening to your company. Enlisting the aid of transcreation services helps in ensuring your brand appeals to the masses for maximized demand across the globe and creates an advertising campaign that will transcend the boundaries of culture and language. It’s important that your message is tailored for markets of different locales in order to resonate in the hearts of your potential customers. A professional language service provider will know your target region well and be able to help you meet the norms of that marketing environment in order for your products to be accepted and purchased in that specific market.  

Retail Materials in Need of Transcreation:

  • E Commerce Sites
  • Global Branding
  • Print Advertising
  • Product Packaging, Labels, & Brochures
  • Loyalty Program Information
  • In-Store Signage
  • Product Catalogs
  • Employee Training Materials
  • Manuals & Catalogs
  • Social Media Content
  • Product Care Instructions
  • Product Data Sheets
  • Item Tags
  • Price Tags
  • Ingredient Lists
  • Sizing & Measurements
  • User Instructions & Owner’s Manuals
  • Customer Service Informations (Automated Emails, Order Confirmations, Order Status Updates, Shipping Notifications, Customer Feedback Surveys)

Transcreation provides companies of all sizes with the ability to grow their businesses locally and overseas, international customers have the best chance of discovering and falling in love with your brand with the aid of a reputable language service provider by your side. The way your target audience perceives your brand communication is what helps to develop and define the brand/consumer relationship. Once that brand is trusted, your customers will make purchases and return to spend money with your company for years to come.

Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled translators and interpreters are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified translators and interpreters. Our work is guaranteed with a $1 Million Errors & Omissions policy, so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.

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