Localization is the Key to Globalization:

Companies with longevity in international consumer markets have one thing in common ‒ they have all maximized their localization efforts. Globalization cannot be achieved without investing in professional localization services that translate content and marketing material which appeal to and entice a specific international target market. Businesses interested in globalization are beginning to understand the importance localization plays in increasing sales. Adapting your website and marketing material in another language allows you to create brand awareness among various international consumer markets. Having a presence in multiple international consumer markets can lead to increased sales, international brand awareness, expansion of your customer base, and ultimately a boost in revenue.

Never Use Machine Translation for Localization Projects:

Accuracy of language and cultural nuances are of the utmost importance. There is no room for error when it comes to releasing your brand’s marketing material in an international consumer market. When you have marketing content, images, colors and the overall essence of a marketing campaign translated and adapted to fit both a language and culture, the last thing you want is for it to not resonate with your target market. Machine translation is widely known for its inaccuracies and in some cases has produced translations that are offensive and culturally inappropriate. Leaving your localization project in the not so capable hands of machine translation software is a huge risk.

Localize Your Website in Multiple Languages:

Having your website localized into multiple languages is a great way to dip your toes into various avenues of revenue. Figure out which languages you want to target and which countries you think would be the most lucrative to invest in. Choosing a few target markets allows you to generate income from multiple international consumer markets just by having your website localized into a few key languages. Having your hands in various international markets raises your global brand awareness. Website localization allows you to expand and become known internationally when done successfully. 

Hire a Reputable Language Service Company (LSC):

When international expansion is the goal it’s vital that translation be culturally and linguistically accurate. Your marketing material should be relatable and resonate in the hearts of your targeted audience. If you’re interested in expanding your company’s offerings to diverse consumer markets, contact Niki’s Int’l Ltd., a language service company (LSC) with over 20 years of experience bridging international business divides between language and culture. Localization is the key to globalization success and Niki’s Int’l Ltd. can aid you in achieving your goals of expansion.  

Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.

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