Standardization: Standardization is a marketing strategy aimed to create uniformity in order for offerings to be viewed the same across all platforms. Standardization refers to companies using the same or similar marketing materials regardless of cultural or linguistic diversities amongst the audience being targeted. This form of marketing develops a cohesive appeal allowing consumers to…
Providing Access to a Medical Interpreter is the Law: The rapid growth in our populations diversity, has left workers in healthcare facilities across the United States scrambling to effectively provide care for limited English proficient (LEP) and deaf patients. Commonly encountered language barriers are preventing medical staff from understanding, communicating and providing quality care to…
Translation Services Accommodate Diversity Within Our Communities: It’s common in the US to find people of all ethnicities and cultural backgrounds living and thriving together in our communities. Our society continues to grow more diverse and with that growth the issue of encountering language barriers is being faced on an increasingly regular basis. When people…
International Communication Between Businesses is on the Rise: Businesses are now more than ever, looking to integrate their offerings into international consumer markets and develop professional relationships with diverse partners. Expanding business across borders has become increasingly more accessible for all types of businesses, which has multiplied the opportunities for international communication. Developing business relationships…
Not Providing a Sign Language Interpreter is Neglect: Julie and Matt Svatos gave birth to their first child, Stella, at the Fairview Range Medical Center in Hibbing, Minnesota. During the birth a sign language interpreter was provided to aid in facilitating communication for Matt because he is deaf. The following morning the doctor came in…
Be Aware of Translation Scams: Many important documents are in need of translation in order to conduct business or provide services to the many limited English proficient (LEP) individuals living in the United States. Medical history, legal agreements, governmental aid applications amongst other important documentation, oftentimes need to be translated. As the demand for translation…
Language Barriers Present Challenges in Medical Settings: Diversity within the American population is the leading contributor to language barriers, misunderstandings and poor limited English proficient (LEP) patient care in medical settings. As far back as 1996, the Emory University School of Medicine conducted a report where the objective was to determine how often interpreters were…
Disaster Has No Face and Speaks No Language: As witnessed in 2017, natural disasters can flip a person’s life upside-down, floods, hurricanes and wildfires claimed the lives, homes and possessions of residents in Florida, Texas and California over the past year. Direct insured property losses from catastrophes striking the United States totaled $17.1 billion in…
Large Metropolitan Cities Attract Diverse People: Large metropolitan cities attract people from all over the world wanting to live near beautiful architecture, an assortment of restaurants, easy transportation systems, public parks and amazing entertainment options. The appeal is attractive to many, so naturally the population of these large cities is extremely culturally and linguistically diverse.…
The Advancements in Machine Translation Are Not Enough to Handle the Rigors of Medical Interpretation and Translation: Often times doctors rely on the aid of machine translation in order to communicate with limited English proficient (LEP) patients. Despite advancements in technology, machine translation software is still widely known for its inaccuracies and using this platform…