Professional Interpreters Are in High Demand: In this day and age, our communities are rich with language and cultural diversities which oftentimes put individuals in situations where language barriers are faced head-on. Professional interpreters tirelessly work to ensure people who speak different languages are given the opportunity to communicate. Visiting the doctor’s office, medical emergencies…
Video Remote Interpreting (VRI), a Technologically Advanced Language Solution: As technology continues to advance, companies strive to alter how they conduct business in order to stay relevant amongst the changes. Businesses from all industries who utilize language services are incorporating video remote interpreting (VRI) into their daily routines due to the user-friendly capabilities and the…
Language Services Allow Optimal Healthcare to be Provided Regardless of Language Barriers: Effective communication is critical in any medical situation, however linguistic diversity in America is leaving medical workers and limited English proficient (LEP) patients lost in translation. Providing optimal healthcare to all patients is a must despite the presence of a language barrier. Language…
What is Transcreation? Transcreation is a professional language service that allows companies to gain attention from diverse consumer markets by linguistically, culturally and emotionally appealing to their senses through customized marketing. Transcreation creates, adapts and develops marketing messages and materials so they can transcend language and cultural barriers in order to increase consumer bases, drive…
Statistics Regarding the Latino Population in The United States: The United States has long been known for its cultural diversity but there is one population whose rapid growth has reached newfound heights. According to the Pew Research Center, Latinos are one of the fastest growing minorities in the United States, in 2016 they reached 58…
Healthcare Workers Regularly Face Language Barriers: Accidents happen everyday to people across the United States resulting in emergency situations. Heart attacks, car accidents and even natural disasters can all result in a visit to the emergency room. First responders, EMT’s, nurses aids, nurses and doctors all work tirelessly to provide optimal healthcare to people in…
Current News Regarding Advancements in Machine Translation Technology: Machine translation software has truly advanced and developed at a rapid pace over the last few years. Enough so that Google claimed it’s neural machine translation (NMT) system produces translations that are “nearly indistinguishable” to that of human translations. The Google Neural Translation Team stated, “The quality…
The Vital Importance of Interpretation Services in The United States: In a review regarding the impact of medical interpretation services on the quality of healthcare, Glenn Flores wrote, “Five database searches yielded 2,640 citations and a final database of 36 articles, after applying exclusion criteria. Multiple studies document that quality of care is compromised when…
What is Localization? In this era of globalization, operating on an international level is becoming the norm due to the vast opportunities and benefits it provides. Many businesses are looking to localization in order to gain exposure through carefully adapting marketing material. Localization refers to the adaptation of a product, content, packaging, website or marketing…
Deaf Population in the United States According to Gallaudet University: Across all age groups, in the United States, approximately 1,000,000 people (0.38% of the population, or 3.8 per 1,000) over 5 years of age are “functionally deaf;” more than half are over 65 years of age. We emphasize that these estimates are based upon self-reported…