Growth In Diverse Consumer Market: India is one of the top three consumer markets Macy’s is focusing on in their efforts to expand offerings to linguistically and culturally diverse audiences. There has been a 29% increase in walk-in Indian customers in U.S. stores, which has led to a 19% growth in sales. Online sales are…
Definition of Translation: Eugene Nida, a famous American translation theorist, defined translation as: Translation consists in reproducing the receptor language the closest natural equivalent of the source language, first in terms of meaning and secondly in terms of style. However, to reproduce “the closest natural equivalent” in the target language is more or less influenced…
Interesting Findings Regarding Arabic: Including all dialects, there are 422 million people in the world who speak Arabic. There are 25 countries that claim Arabic as an official or co-official language: Algeria, Bahrain, Chad, Comoros, Djibouti, Egypt, Eritrea, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tanzania, Tunisia,…
Medical Interpreters Are Invaluable in Modern Society: Medical interpreters play an invaluable role within our communities, they provide a service that allows limited English proficient (LEP) individuals the ability to understand information in a medical setting, regardless of the language they speak. Having a clear understanding of the facts and information at hand allows LEP…
Language Barriers Create a Challenge in Law Enforcement: Officers work hard to keep the public safe and maintain authority when crimes or disputes of any sort occur and the most vital resource they have is communication. Accurate communication between police officers and civilians is required in order to promote safety, prevent misunderstandings and derail unnecessary…
International Expansion Requires Localization: Globalization cannot be achieved without the aid of localization, a language service aiming to translate content and marketing material in order to appeal and entice a specific target market. Any business interested in expanding their offerings to an international consumer market, should invest in professional localization services. More and more people…
What is Literary Translation?: Literary translation consistent of the translation of literary works such as books, poetry, short stories, songs, plays and religious text. Literary translation is considered a literary achievement on its own due to the fact that translators oftentimes have to find a way to convert text, content and emotion when there is…
Positivity is Key to the Success of an Interpretation Session: Oftentimes, when engaged in an interpretation session feelings of stress, worry, anxiousness and concern flood the mind, making it hard to fully comprehend the information being provided. Language barriers have a way of not only interfering with communication but they can prevent proper medical treatment…
Interpretation is a Highly Skilled Profession: Whether you’re connecting with an on-site interpreter, a telephone interpreter or a video remote interpreter its imperative superior skills, qualifications and expert knowledge of the languages spoken are readily provided. Interpretation is a highly specialized profession that takes years of commitment, dedication, education and experience to master and even…
In Need of a Technical Translator?: Difficult terminology accompanies certain subject matters and one has to be familiar with the proper usage and meaning in order to accurately use the term in written documents. If such understanding and knowledge is required to write the document than that same awareness and attention-to-detail is required when technical…