There are at least 350 different languages spoken in American homes as reported by the U.S. Census Bureau, which is a significant rise from the reported 39 languages reported back in 2013. The growth in population, culture and diversity within the United States opens up opportunities for all types of business to flourish and increase sales by reaching out and establishing communication with customers who don’t speak English. Every state and city has communities of diversity where the people continue to speak their mother tongue, while still thriving within the American culture. In the New York metro area there are at minimum 192 languages spoken in the homes of the residents who live there and at least 185 languages spoken in the homes of Los Angeles metro area residents. With so much diversity in America, it is now a good idea for businesses to offer their website and in store content in multiple language. Reaching out and putting forth the effort to accommodate the diversity that continues to grow within our communities can be very beneficial when establishing good consumer relationships.
Despite the size or type of business you’re operating, you can benefit from localization services. Localization is not just the direct translation of your website and in store content, it aids in bringing your customized marketing message to life in another language and culture in order to boost sales. Providing your clients with a user-friendly, effective and well-received regional website and in store content will allow your business to make a name for itself in the market you’re targeting. In a report on Fortune 500 companies using translation, the author states that when these Fortune 500 business were asked if their investment in localization services paid off the answer was yes! Partnering with a language service provider such as Niki’s Int’l Ltd. can ensure that your localization project is handled with superior quality and care. Our localization services include the selection of culturally appropriate images and colors, formatting and adapting text in the new language to be visually appealing to your target audience, as well as selecting the amount of translation needed to deliver optimal impact for your new localized website and in store content.
The Incorporation of Localization Services Results in Increased Sales and Here are a Few Reasons Why:
- Would You Make a Purchase on a Website if you Didn’t Understand the Language?
70% of the world’s internet users aren’t native English speakers, and they will not make large purchases on a site they cannot understand, so offering product descriptions, prices and policies in a language that your target market can understand will promote sales amongst the non-English audience you’re after. “Can’t Read Won’t Buy,” is an interesting article about how a lack of language understanding can steer potential customers away from making purchases on your website. Making the effort to communicate with your potential target market in their native language tells them that you care about their business. People want a simple and easy experience online and providing them with the option to read information on your website in their language emphasizes exceptional customer care and service which entices people to return to your site and tell others about it.
- Little Investment Equals a Large Return:
In her Blog post Rebecca Ray states that the actual investment companies make for localization and translation services is microscopic compared to the amount of revenue the company gains from an increased customer base. The key to successful globalization is being able to communicate to your clients and how can you do that without localization? Without localizing your website, you’re missing out on an extensive amount of customers because they will never even know that your business exists. These people could have been converted into returning customers, thus increasing your sales.
If your business is in need of a language service provider for localization services, then it is a sign of success and growth. You are ready to expand your business and make a name for your brand on an international level. Localization allows you to find new opportunities and better ways in which to engage with potential customers. People see the world differently based on their location and taking the time to understanding people’s languages, cultures, and traditions through localization helps to build trust with potential international customers. Localization enhances the consumer experience and gives you an opportunity to target a new consumer group, so it is important to transcend language barriers to establish a global presence and reach out to larger audiences. The investment in localization services generates a long-term financial return that is essentially immeasurable because of the amount of new customers that will be reached, take that step towards the turning point in your business’s success.
Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled translators and interpreters are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified translators and interpreters. Our work is guaranteed with a $1 Million Errors & Omissions policy, so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.