Language Services Go Far Beyond Translation: As vital as translation is to the language service industry, language service companies (LSC) offer a wide variety of other services that aid in facilitating communication and understanding. Modern LSC’s aim to provide a link that allow the exchange of information from one language into another. Communication written or…
Website Localization, Marketing on the Next Level: Website localization is a marketing tactic that is rapidly gaining popularity amongst businesses who want to reach diverse target audiences. The internet is a vast platform that allow people to connect with others despite the time zone or region in which they are located. With this tool at…
Language Barriers Faced During Customer Service Calls: Calling a customer service line for any reason can oftentimes be frustrating and inconvenient. Reporting an issue, adjusting a payment arrangement or even returning an item can leave the customer scrambling to understand policies and procedures established by the company. Customer service representatives work hard to meet the…
Chinese Population in America: With China having the world’s largest population, it’s easy to believe there are many Chinese people living outside of the country they were born in. The United States is the number one destination for Chinese immigrants which account for 22% of the nearly 11 million Chinese people living outside of China.…
Language Services and Linguistic Diversity: People come to America everyday in search of a fresh start, stable living conditions, educational opportunities and jobs that will allow them to provide for their families. The allure of the American dream has promoted nearly 44 million immigrants to relocate to the United States. 65.5 million people living in…
Video Remote Interpreting (VRI), a Modern Take on Language Services: If a language barrier is present in a courtroom setting, it’s always the best idea to incorporate the aid of a professional on-site interpreter in order to facilitate communication. On-site interpretation is considered the best form of interpretation because the interpreter is physically present and…
Professional Interpreters Are in High Demand: In this day and age, our communities are rich with language and cultural diversities which oftentimes put individuals in situations where language barriers are faced head-on. Professional interpreters tirelessly work to ensure people who speak different languages are given the opportunity to communicate. Visiting the doctor’s office, medical emergencies…
Video Remote Interpreting (VRI), a Technologically Advanced Language Solution: As technology continues to advance, companies strive to alter how they conduct business in order to stay relevant amongst the changes. Businesses from all industries who utilize language services are incorporating video remote interpreting (VRI) into their daily routines due to the user-friendly capabilities and the…
Language Services Allow Optimal Healthcare to be Provided Regardless of Language Barriers: Effective communication is critical in any medical situation, however linguistic diversity in America is leaving medical workers and limited English proficient (LEP) patients lost in translation. Providing optimal healthcare to all patients is a must despite the presence of a language barrier. Language…
What is Transcreation? Transcreation is a professional language service that allows companies to gain attention from diverse consumer markets by linguistically, culturally and emotionally appealing to their senses through customized marketing. Transcreation creates, adapts and develops marketing messages and materials so they can transcend language and cultural barriers in order to increase consumer bases, drive…