Website Localization and Transcreation Allow for International Expansion:

Most businesses are aware the internet has made it simple to reach diverse consumer markets all over the world. The distance between people is quickly lessening, if not literally but through technology. Technological advancements allow people to interact, speak, see and hear other people via the internet. This interconnected convenience creates a perfect platform for ecommerce businesses who want to establish a name for themselves on a global scale. There are two creative language services that are key resources in creating brand awareness on an international scale, website localization and transcreation.

Website Localization:

Your website is your direct connection to international audiences. When you invest in website localization a team of highly skilled and experienced professionals work alongside one another to transform your website in order to reflect the interest, linguistic and cultural influences of your specified target audience. When undergoing the process of website localization, all content including text, images, colors, functionality and overall aesthetic is adapted in order to entice and attract diverse consumer markets. Website localization aids in meeting the language and cultural requirements of a specific target markets locale. 

Without undergoing the process of website localization, companies trying to globalize fall short when marketing to an international consumer market. Languages and cultures greatly vary, a marketing message and campaign designed and developed in English will not directly translate into other languages. This is why it’s vital to ensure your marketing tactics are in line with your target markets interests, language, dialect, culture and local influences. 

Gain Access to Diverse International Consumer Markets Through Website Localization:

Website localization provides your target market with a great first impression and shows potential customers your company values their business regardless of the language they speak. It’s a cost effective solution that can allow your company to flourish in efforts towards globalization. The internet allows access to any target market you’re interested in, therefore, website localization can drastically increase your ability to reach and convert potential audiences into customers.

Part 2: Transcreation, ROI and How to Acquire Creative Language Services:

Part 2 of this article will delve into the creative language service known as transcreation. You will learn what transcreation is, why companies invest in it, what it can do for the expansion of your company and how to acquire creative language services. 

Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at

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