transcreation

Language Barriers Are Everywhere:

Due to our ever evolving modern age of advanced technology, the internet and smartphones, our connectivity has grown tremendously. With such growth and interconnectedness, more and more business owners are dipping their toes into diverse international consumer markets in hopes to cut out their piece of the global pie. International business involves interacting with various people who speak, read and write different languages than yourself. Globalization requires the aid of a professional language service company (LSC) in order to successfully integrate into linguistically diverse consumer markets. Language services such as translation, interpretation, website localization and transcreation all aid in breaking down language barriers often found when interacting with international customers and business partners. There are certain languages that have become critical for competing in the global market. The following is a breakdown of the languages that are essential to expansion into the global marketplace.

English, The Language of Internationalization and Globalization:

English is one of the most influential languages in the business world, it’s the official language of a very long list of countries, and out of the 7.5 billion people living on this planet, 1.5 billion, 20% of the world’s population speak English. Around 360 million people speak English as their first language. English is one of the most significant languages in the business realm and is an essential language for business owners to utilize in their marketing materials and website content. English as the lingua franca of business, travel and international relations.

Mandarin, The Language Associated with a Booming Consumer Market:

Mandarin is the most widely spoken language, with over 955 million speakers in China alone. One in every six people speak Mandarin and it’s the second most popular language used online. Mandarin is predicted to supersede English as the most used language on the internet. Due to China’s massive economic shift over the past three decades, the Mandarin consumer market is projected to become the world’s leading economy by 2050.

Spanish, The Second Most Spoken Language in the World:

There are more than 400 million native Spanish speakers in the world and 41 million Spanish speakers in the United States alone. That makes Spanish the second most spoken language in the world. Nine million people from various countries around the world speak Spanish as a second language. The Hispanic population in the United States is projected to double by the year 2050, meaning it will be a very prominent language for many businesses, organizations and facilities.       

As our population continues to excel, expand and connect there will continue to be a need for professional language services. Weather you’re in pursuit of globalization or you simply need an interpreter in order to converse with international business partners, Niki’s Int’l Ltd. can aid you in acquiring the language services you need in order to effectively communicate with people you do business with. Don’t fall behind your competition by neglecting the need for professional language services that allow you access into diverse consumer markets, contact Niki’s Int’l Ltd. today.

Niki’s Int’l Ltd. is a WBENC-Certified Women Business Enterprise with 20 years of language service experience. A global network of highly skilled interpreters and translators are available 24 hours a day, 7 days a week for on-site, telephonic and video remote interpretation services. Our linguists are available in over 350 languages and dialects, and our network includes certified interpreters and translators. Our work is guaranteed with a $1 Million Errors & Omissions policy, so that you can be confident that your project will be completed with the highest level of quality and professionalism within the field. For more information contact us at 1-877-567-8449 or visit our website at www.nilservices.com.

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