Australia Sets New Standards for Translators and Interpreters: The National Accreditation Authority for Translators and Interpreters (NAATI), a company jointly owned by the nine governments of Australia, has made acute changes to the current accreditation system for professional translators and interpreters. A system in place for the past 40 years, will be replaced January 2018,…
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The United States Demographic Has Changed, Establishing a Need for Transcreation Services: When business owners decide on targeting new consumer markets, they often forget about the diverse markets living in their own backyards. 50 plus years ago white anglo-saxon protestants dominated the American population, thus companies who solely marketed to that consumer base tended to…
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Poor Translation is Running Rampant in Beijing, China: When you’re traveling in a country other than your own, you will more than likely come across at least a few poorly translated and humorous signs, menus or advertisements. “Beware of safety,” “Please wait outside a noodle,” and “Enjoy the fresh air after you finish civilized urinating,”…
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Globalization + Localization = New Markets Businesses spanning across various industries are now more than ever interested in making efforts to globalize the products and services they sell. Having your hand in multiple international consumer markets can lead to an increase in sales, international brand awareness, expansion of your customer base, and ultimately boosts revenue.…
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VRI Has Opened Many Doors in the Language Service Industry: The language service industry developed a solution that utilizes telecommunication software in order to provide language services through an online platform that can be accessed by anyone anywhere. Video remote interpretation (VRI) connects you with an interpreter through a sophisticated web-based platform. The service is…
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Deaf Citizens Continue to be Oppressed by a Lack of Equal Access: In Idaho, the house passed a legislation intended to give deaf Idahoans better access to qualified sign language interpreters and it’s now on its way to be presented to the Senate. Representative Kelley Packer said, “One of the most important and basic rights…
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The First Official Yup’ik Court Interpreter in Alaska: The Alaskan Court System in the Yukon Kuskokwim Delta, where Yup’ik is the primary language, has recently acquired it’s first official interpreter for the language. There are around 10,000 Yup’ik speakers in the Delta, and until now residents who found themselves in court did not have…
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Marketing is Not Always Universal, Transcreation is the Answer Marketing is essentially about standing out and finding the most cutting edge, innovative way to present your products to your target audience. There’s an overwhelming amount of products to choose from when shopping so, aside from product quality, creative marketing is the best way to shine…
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Medical Interpretation is Needed in Our Diverse Communities In California, an assembly bill dedicated $3 million dollars to funding a study that will examine procedures and launch a medical interpretation pilot program for Medi-Cal patients. Medi-Cal is the California Medical Assistance Program; it’s California’s Medicaid program serving low-income individuals, families, seniors, people with disabilities, children…
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Limited English Proficient (LEP) Individuals Are Being Left in Legal Limbo: Understanding what’s going on in your case is not only a necessity but it’s a constitutional right under the due process clause, a right that should be extended to all occupants of the United States regardless of the language they speak. A lack of…
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