interpretation services

Use Transcreation Services to Attract Diverse Markets Within the United States

The United States Demographic Has Changed,  Establishing a Need for Transcreation Services: When business owners decide on targeting new consumer markets, they often forget about the diverse markets living in their own backyards. 50 plus years ago white anglo-saxon protestants dominated the American population, thus companies who solely marketed to that consumer base tended to…


Combating Poor Translation

Poor Translation is Running Rapid in Beijing, China: When you’re traveling in a country other than your own, you will more than likely come across at least a few poorly translated and humorous signs, menus or advertisements. “Beware of safety,” “Please wait outside a noodle,” and “Enjoy the fresh air after you finish civilized urinating,”…


Reach Global Markets Through Localization

Globalization + Localization = New Markets Businesses spanning across various industries are now more than ever interested in making efforts to globalize the products and services they sell. Having your hand in multiple international consumer markets can lead to an increase in sales, international brand awareness, expansion of your customer base, and ultimately boosts revenue.…

medical interpreter

Recognizing the Need for Professional Medical Interpretation Services

Medical Interpretation is Needed in Our Diverse Communities In California, an assembly bill dedicated $3 million dollars to funding a study that will examine procedures and launch a medical interpretation pilot program for Medi-Cal patients. Medi-Cal is the California Medical Assistance Program; it’s California’s Medicaid program serving low-income individuals, families, seniors, people with disabilities, children…